The concept of "squaring the circle" in Quad's ethos refers to the mathematical problem of constructing a square with the same area as a given circle using only a finite number of steps with compass and straightedge. This task, known to be impossible due to the transcendental nature of Pi, symbolizes the pursuit of reconciling the structured (square) with the unstructured (circle) elements of existence. For Quad, this represents the challenge of aligning one’s present self with their desires, a core theme in its brand philosophy.