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Digitial publication : An interface designed solely for the presentation of a product / ideology. The removal of decorative signifiers is imperative for the efficacy of such component.
By acknowledging “pre” as the suffix to the main idioms on this interface, we can seep further within the purpose of QUAD. This pre-site pushes forward the idea of growth and development through the ideology of sharing and divulging base information. As a precursor to a website it is qualified as a digital publication aiming at informing the viewer about the current state of an evolving entity : QUAD.
Propositions : Further mediums will be used to communicate Quad’s ethos. As of now, garments are the central focus. Installation and product are to be expected in the near future.
Based on components that rely on the temporal spaces, QUAD is an entity built around the conceptual approach of a duality between two core structures : one’s present-self1 in relation to one’s desires2. By referring to this base statement QUAD directly associates 1 to the circle and 2 to the square in the mathematical problem of “squaring the circle”. The challenge entails that it is impossible of “constructing a square with the same area as a given circle by using only a finite number of steps with compass and straightedge”. The reason of this impossibility simply relies towards the nature of PI.
By referring the to the main statement where 1 is equal to the circle(a non structured entity) and 2 the square ( a structured entity), QUAD conceptually argues that PI is the pure representation of unforeseeable events in one’s existence. We can therefore conclude that QUAD’s propositions are rooted within the foundation to strive a reality that is closest to a fictional one.
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The well-being. By balancing our lives *, adapting and dealing with the events we are constantly facing, it is possible to solve this problem. The path to this end is unique to each of us. T path that is unique to the instinct of the one who faces it.
Consequently, to the previously stated ideation. A cognitive system has been developed to reinforce Quad’s premise. Guided by the principles of precise delivery and emotive connectivity, two base pillars have been concretized in the form of a global & local framework. When globalizing an entity, subspecies are created to attain specific communication touch-points. In this case, a Precise and Belief structure has been constructed as the foundation for Quad’s evolving existence. The principle of squaring the circle has been utilized as the parallel to the brand’s precise avenue. By using a mathematical equation as the catalyst for an organized direction to the visual presence of Quad, we can transcend from mere space treatments to refined constructions.
The Precise framework centers around a database developed through the relationship of concrete data & optimal data. This meant tracking the number of hours spent undertaking daily life actions over seven days in relation to the ideal amount of time spent doing these said actions. Once both concrete and optimal results were put in place, to define Quad as an evolving entity, we subtracted the optimal with the concrete, leading us to the number 130.94. This equation is the foundation of the brand’s identity as the number will evolve and redefine itself as Quad progresses. The subtraction of the two quantified components was imperative to understand the missing value that needs to be fulfilled to reach the optimal data and, most importantly, Quad’s purpose. This system will be integrated across all points of communication. As of now, the site, garments, and logo have been defined through that exact number (130.94) through the utility of negative space. Meaning the spacing between each graphic element found, whether digital or physical is 130.94. The unit in which this number is utilized varies depending on its parent format. Whether pixels or
The belief framework has been defined as the direct derivative of the global system. Within each communication element, two key concepts will be integrated: the factual and personal components. From this development came the idea of dividing Quad and the founder as two co-existing entities.
Such a proposition resulted in treating Quad as a clear conscious brand and founder Arno Denoncourt as the vessel for expressive communication. Imagery and internal reflections will act as pillars for Arno’s delivery of beliefs and inner values. Deep explorations on abstraction methods have been and will continue to be refined to reach a specific level of connectivity with Quad’s founder. Essentially, the Belief framework is an ongoing narrative being expressed through language and imagery. The specific touch-points that will benefit of these explorations are social platforms and digital environments. These explorations question how abstraction can define emotions and how these can be translated onto the presentation of tangible products, whether garments, sculptures, or installations. Through such duality between precise and belief systems, a vast expansion of values are proposed to Quad’s audience. To conclude, the global and local framework encapsulating the precise belief system have been defined as the prime foundation for all of Quad’s present and future propositions. This allows the brand to make sure no touchpoint is left unfocused and no delivery is without purpose. The intent behind revealing Quad’s core does
The importance of a Precise system relies on the security and legitimacy of what the brand puts forward. Through clear and concise product divulgence, Quad embodies an end-to-end dialogue between its consumers. A progressive relationship can be built through such ideology, and the proposed garments attain a higher level of meaning.
Secondly, the brand’s progression is fundamentally rooted within Quad’s number. Through such a system, continuous growth is expected with its end cap being Quad’s in-existence. In this instance, garments act as the first declaration of the brand’s premise. It goes without saying that structural products, installations, and printed materials will be defined and put forward in the near future.
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130.94 : The core numerical representation of the entity. Such number is the result of quantitive data based on the founder’s daily lifestyle habits, actions and routines. This numerical value will evolve according to the growth of the entity.
Consequently, to the previously stated ideation. A cognitive system has been developed to reinforce Quad’s premise. Guided by the principles of precise delivery and emotive connectivity, two base pillars have been concretized in the form of a global & local framework. When globalizing an entity, subspecies are created to attain specific communication touch-points. In this case, a Precise and Belief structure has been constructed as the foundation for Quad’s evolving existence. The principle of squaring the circle has been utilized as the parallel to the brand’s precise avenue. By using a mathematical equation as the catalyst for an organized direction to the visual presence of Quad, we can transcend from mere space treatments to refined constructions.
The Precise framework centers around a database developed through the relationship of concrete data & optimal data. This meant tracking the number of hours spent undertaking daily life actions over seven days in relation to the ideal amount of time spent doing these said actions. Once both concrete and optimal results were put in place, to define Quad as an evolving entity, we subtracted the optimal with the concrete, leading us to the number 130.94. This equation is the foundation of the brand’s identity as the number will evolve and redefine itself as Quad progresses. The subtraction of the two quantified components was imperative to understand the missing value that needs to be fulfilled to reach the optimal data and, most importantly, Quad’s purpose. This system will be integrated across all points of communication. As of now, the site, garments, and logo have been defined through that exact number (130.94) through the utility of negative space. Meaning the spacing between each graphic element found, whether digital or physical is 130.94. The unit in which this number is utilized varies depending on its parent format. Whether pixels or
The importance of a Precise system relies on the security and legitimacy of what the brand puts forward. Through clear and concise product divulgence, Quad embodies an end-to-end dialogue between its consumers. A progressive relationship can be built through such ideology, and the proposed garments attain a higher level of meaning.Secondly, the brand’s progression is fundamentally rooted within Quad’s number. Through such a system, continuous growth is expected with its end cap being Quad’s in-existence. In this instance, garments act as the first declaration of the brand’s premise. It goes without saying that structural products, installations, and printed materials will be defined and put forward in the near future.
The belief framework has been defined as the direct derivative of the global system. Within each communication element, two key concepts will be integrated: the factual and personal components. From this development came the idea of dividing Quad and the founder as two co-existing entities.
Such a proposition resulted in treating Quad as a clear conscious brand and founder Arno Denoncourt as the vessel for expressive communication. Imagery and internal reflections will act as pillars for Arno’s delivery of beliefs and inner values. Deep explorations on abstraction methods have been and will continue to be refined to reach a specific level of connectivity with Quad’s founder. Essentially, the Belief framework is an ongoing narrative being expressed through language and imagery. The specific touch-points that will benefit of these explorations are social platforms and digital environments. These explorations question how abstraction can define emotions and how these can be translated onto the presentation of tangible products, whether garments, sculptures, or installations. Through such duality between precise and belief systems, a vast expansion of values are proposed to Quad’s audience. To conclude, the global and local framework encapsulating the precise belief system have been defined as the prime foundation for all of Quad’s present and future propositions. This allows the brand to make sure no touchpoint is left unfocused and no delivery is without purpose. The intent behind revealing Quad’s core does not rely on being transparent but rather to fortify relationships with it's audience and expand across different disciplines.
.png)
Digitial publication : An interface designed solely for the presentation of a product / ideology. The removal of decorative signifiers is imperative for the efficacy of such component.
By acknowledging "pre" as the suffix to the main idioms on this interface, we can seep further within the purpose of QUAD. This pre-site pushes forward the idea of growth and development through the ideology of sharing and divulging base information. As a precursor to a website it is qualified as a digital publication aiming at informing the viewer about the current state of an evolving entity : QUAD.
Propositions : Further mediums will be used to communicate Quad’s ethos. As of now, garments are the central focus. Installation and product are to be expected in the near future.
Based on components that rely on the temporal spaces, QUAD is an entity built around the conceptual approach of a duality between two core structures : one’s present-self1 in relation to one’s desires2. By referring to this base statement QUAD directly associates 1 to the circle and 2 to the square in the mathematical problem of "squaring the circle". The challenge entails that it is impossible of "constructing a square with the same area as a given circle by using only a finite number of steps with compass and straightedge". The reason of this impossibility simply relies towards the nature of PI. By referring the to the main statement where 1 is equal to the circle(a non structured entity) and 2 the square ( a structured entity), QUAD conceptually argues that PI is the pure representation of unforeseeable events in one’s existence. We can therefore conclude that Quad’s propositions are rooted within the foundation to strive a reality that is closest to a fictional one.
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Photography as a medium for concrete contextualization.
130.94 : The core numerical representation of the entity. Such number is the result of quantitive data based on the founder’s daily lifestyle habits, actions and routines. This numerical value will evolve according to the growth of the entity.
Consequently, to the previously stated ideation. A cognitive system has been developed to reinforce Quad’s premise. Guided by the principles of precise delivery and emotive connectivity, two base pillars have been concretized in the form of a global & local framework. When globalizing an entity, subspecies are created to attain specific communication touch-points. In this case, a Precise and Belief structure has been constructed as the foundation for Quad’s evolving existence. The principle of squaring the circle has been utilized as the parallel to the brand’s precise avenue. By using a mathematical equation as the catalyst for an organized direction to the visual presence of Quad, we can transcend from mere space treatments to refined constructions.
The Precise framework centers around a database developed through the relationship of concrete data & optimal data. This meant tracking the number of hours spent undertaking daily life actions over seven days in relation to the ideal amount of time spent doing these said actions. Once both concrete and optimal results were put in place, to define Quad as an evolving entity, we subtracted the optimal with the concrete, leading us to the number 130.94. This equation is the foundation of the brand’s identity as the number will evolve and redefine itself as Quad progresses. The subtraction of the two quantified components was imperative to understand the missing value that needs to be fulfilled to reach the optimal data and, most importantly, Quad’s purpose. This system will be integrated across all points of communication. As of now, the site, garments, and logo have been defined through that exact number (130.94) through the utility of negative space. Meaning the spacing between each graphic element found, whether digital or physical is 130.94. The unit in which this number is utilized varies depending on its parent format. Whether pixels or
The belief framework has been defined as the direct derivative of the global system. Within each communication element, two key concepts will be integrated: the factual and personal components. From this development came the idea of dividing Quad and the founder as two co-existing entities.
Such a proposition resulted in treating Quad as a clear conscious brand and founder Arno Denoncourt as the vessel for expressive communication. Imagery and internal reflections will act as pillars for Arno’s delivery of beliefs and inner values. Deep explorations on abstraction methods have been and will continue to be refined to reach a specific level of connectivity with Quad’s founder. Essentially, the Belief framework is an ongoing narrative being expressed through language and imagery. The specific touch-points that will benefit of these explorations are social platforms and digital environments. These explorations question how abstraction can define emotions and how these can be translated onto the presentation of tangible products, whether garments, sculptures, or installations. Through such duality between precise and belief systems, a vast expansion of values are proposed to Quad’s audience. To conclude, the global and local framework encapsulating the precise belief system have been defined as the prime foundation for all of Quad’s present and future propositions. This allows the brand to make sure no touchpoint is left unfocused and no delivery is without purpose. The intent behind revealing Quad’s core does not rely on being transparent but rather to fortify relationships with it's audience and expand across different disciplines.
The importance of a Precise system relies on the security and legitimacy of what the brand puts forward. Through clear and concise product divulgence, Quad embodies an end-to-end dialogue between its consumers. A progressive relationship can be built through such ideology, and the proposed garments attain a higher level of meaning.
Secondly, the brand’s progression is fundamentally rooted within Quad’s number. Through such a system, continuous growth is expected with its end cap being Quad’s in-existence. In this instance, garments act as the first declaration of the brand’s premise. It goes without saying that structural products, installations, and printed materials will be defined and put forward in the near future.
Logo: Fluctuating entity defining a specific identity. Has to be designed while taking the temporal spaces into consideration
With the precise system being put forward, a clear understanding of the construction of the logo can be tackled. Through the numeral "130.94," we can foresee a clear integration with the letters "QUAD". Treating that number as a systemic entity requires space for evolution. Therefore, these numbers will change as the designer’s lifestyle will also fluctuate. Various calculations will be made to allow for that shift to happen. The four-letter word "QUAD" is considered core in the logo. It is the essence of this conceptual approach, and only by keeping this parent element as a constant can we allow for concrete evolutions. In other words, Quad is the pillar from which the metamorphosis of the numbers stems from. The spacing of the letters within the logo is either a proportional division of the numeral or the numeral itself. Through the spacing of the letters in the logo as the number changes.
Lifestyle: Measurable values that define one's intent and being.
The duality of the numbers and the letters is a sign of balance that the two previously mentioned figures achieve. While one remains constant, the other is subject to change. For better or worse, the numerical and alphabetical representation of Quad will always be put forward to provide a concrete reality to a fluctuating lifestyle.
Systems - as a way of emotional comprehension.
Lifestyle: Measurable values that define one's intent and being.
With the precise system being put forward, a clear understanding of the construction of the logo can be tackled. Through the numeral “130.94,” we can foresee a clear integration with the letters “QUAD”. Treating that number as a systemic entity requires space for evolution. Therefore, these numbers will change as the designer’s lifestyle will also fluctuate. Various calculations will be made to allow for that shift to happen. The four-letter word ”QUAD” is considered core in the logo. It is the essence of this conceptual approach, and only by keeping this parent element as a constant can we allow for concrete evolutions. In other words, Quad is the pillar from which the metamorphosis of the numbers stems from. The spacing of the letters within the logo is either a proportional division of the numeral or the numeral itself. Through the spacing of the letters in the logo as the number changes.
The duality of the numbers and the letters is a sign of balance that the two previously mentioned figures achieve. While one remains constant, the other is subject to change. For better or worse, the numerical and alphabetical representation of Quad will always be put forward to provide a concrete reality to a fluctuating lifestyle.
Systems - as a way of emotional comprehension.
